Innovation with ROI
Assay is an Innovation Laboratory that seeks to drive innovation with a focus on the human being, always in a tangible way and anchored to return on people and investment .
Innovation is not magic.
We help organizations innovate with process.
Through Design Thinking, we work together with organizations to build the futures they desire - placing the human being at the center of our actions.
Our purpose is to pave the way for the transformation you desire.
As designers, our mission is to fit your purpose to achieve your dream.
Working through Design values, we create favorable conditions to build our desires.
From 8-hour training to 12-month projects, we only finish our work when innovation is implemented and
it generates a return, reaching what is desirable for the human being and for the business.
Today, our customers no longer need products, but positive experiences that treat them like human beings.
This is our purpose: to retake a human look that has been lost over the years, adding real value to the end user.
DUAL TRACK AGILE
Our innovation processes are focused on generating innovation leaps and impacting the desired KPIs through the created solutions.
All our work frameworks are focused on identifying root causes, devising collaborative solutions, prototyping and testing using the scientific method, creating minimum viable products (MVPs) and implementing innovation.
Our value delivery with an Innovation Project touches 3 main contexts: culture, processes and business .
Training and courses on topics related to innovation (Design Thinking, Agile Methodologies, Workshop Facilitation, Lean Startup and Prospecting for Futures). We went through an applied learning experience at MIT, so that the team involved becomes a team of professional innovators, ready to innovate today, reaching its business objective, with the solution implemented in its operation.
We also have a community for those who want to delve into concepts and apply weekly updated tools.
We explore the unknown through market research, with customers and users, internally, with collaborators, and discover what the future trends are.
We don't speak futurelogue - our goal is to empower partners and organizations with actionable data to make decisions about where the business should go. We believe that we can do more with all the data we have at our disposal, in an ethical and valuable way.